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Operations Strategy Case Study
Case Title:
Developing a Formal Report – A Case Study of ‘SmartMBA.com’
Publication Month and Year : December 2009
Authors: RagaSravanthi Vemulavada, Dr. V. Srinivas
Industry: General Business
Region: India
Case Code: BRM0013
Teaching Note: Available
Structured Assignment: Not Available
OR
Abstract:
SmartMBA.com (SmartMBA), a website, which is visited by more than
600,000 MBA applicants every month, is one of India’s biggest and most
trusted MBA-centric websites. SmartMBA is in a dilemma as to how should
it present the rankings of top 50 International B-Schools on its website. After
conducting a research, the website concluded that the data can be presented
in a report format. The report format should user-friendly so that it should
be easily comprehensible even for a student having a vague idea about business
schools and their rankings. This case study primarily deals with the
presentation of the collected data in the form of a report.
Pedagogical Objectives:
- To understand how to plan and organise a research project
- To understand how to evaluate a report.
Keywords : Report Writing, Reports, Research Projects, Long reports, Technical Report, Base Report, Management Report, Short Report, Prefactory Items, Methodology, B-School Rankings
